Targeting the gay market as cash cows

This sentiment is expressed in the business aphorism "If I had asked people what they wanted, they would have said faster horses", which is misattributed to Henry Ford , a pioneering manufacturer of the automobile. They don't require much investment to keep them in the public eye and their contribution margin is high.

A majority of the employees in both companies are gay.

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  • Money produces change.
  • You'll get access to a range of benefits, such as invoice software, jargon-free business guides, great networking opportunities, discounts, plus much more.
  • Gay imagery in advertising and the media is still so comparatively rare that there are still opportunities for brands to grab a piece of the pink pie. Marketers targeting the gay and lesbian market also must strike the right creative balance of another sort.
  • We didn't launch the app only for people to find sex," Ling Jueding, Zank's founder, told the Global Times. A first-class example comes from retailer Target, who ran an advert in the USA featuring a gay couple, but were later found to have donated cash to an anti-gay politician in
targeting the gay market as cash cows

Luckily, direct marketing is one of the best ways to connect with this diverse group, offering both the personalization and privacy that appeal to this niche customer base. It remains difficult for the LGBT community to explore dating opportunities and find partners due to discrimination and social pressure to marry.

Dating for sex? By Irene Cherkassky. But the most important thing to remember when reaching out to this market is quality.

Targeting the gay market as cash cows
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